The GEO field guide

How AI search engines decide who to cite — and how to be one of them.

• AI crawler access: GPTBot, ClaudeBot and your robots.txt
  A technical guide to managing AI crawler access through robots.txt, detailing the specific behaviors of GPTBot and ClaudeBot and the strategic trade-offs of allowing or blocking them.
• How to get cited by ChatGPT, Perplexity and Google AI Overviews
  This article provides a concrete checklist for optimizing website content to be accurately retrieved and cited by major generative AI engines, including ChatGPT, Perplexity, and Google AI Overviews.
• What is GEO (Generative Engine Optimization)?
  Generative Engine Optimization (GEO) is the strategic alignment of content with the retrieval, reasoning, and citation behaviors of Large Language Model (LLM) answer engines, moving beyond keyword matching to prioritize semantic authority, structural clarity, and verifiable evidence.